Betfair Exchange has had the best Premier League price most often
Published 2 October 2026. Daily match-odds snapshots since March 2026.
Betfair Exchange has had the best available Premier League price more often than any other UK bookmaker in The Best Betting Odds record: 71% of 2,072 daily match-odds snapshots since March 2026. Smarkets is next, on 18%.
Best-price share is how often a bookmaker's match odds were the highest price in that snapshot. It is not a measure of profit, and a bookmaker can lead on price in one league and not in another.
| Rank | Bookmaker | Avg overround | Best-price share | Snapshots |
|---|---|---|---|---|
| 1 | Betfair Exchange | 108.3% | 71.0% | 2,072 |
| 2 | Smarkets | 107.3% | 18.0% | 2,064 |
| 3 | Coral | 106.4% | 7.0% | 1,440 |
| 4 | Casumo | 105.7% | 6.0% | 1,863 |
| 5 | Grosvenor Sport | 105.8% | 5.0% | 1,951 |
| 6 | Paddy Power | 107.1% | 4.0% | 2,078 |
| 7 | Ladbrokes | 106.9% | 3.0% | 1,441 |
| 8 | Virgin Bet | 109.5% | 3.0% | 1,955 |
| 9 | Livescore Bet | 109.7% | 3.0% | 1,948 |
| 10 | Betfair Sportsbook | 110.4% | 3.0% | 1,159 |
| 11 | Unibet | 106.7% | 2.0% | 3,850 |
| 12 | William Hill | 107.7% | 2.0% | 2,067 |
| 13 | 888sport | 107.9% | 2.0% | 2,074 |
| 14 | Bet Victor | 107.3% | 1.0% | 1,628 |
| 15 | Marathon Bet | 103.3% | 0.0% | 2,058 |
| 16 | Sky Bet | 107.4% | 0.0% | 2,088 |
| 17 | LeoVegas | 107.9% | 0.0% | 1,874 |
| 18 | Betway | 108.0% | 0.0% | 1,695 |
| 19 | BoyleSports | 109.0% | 0.0% | 2,001 |
How this was measured
Each figure is the average overround on Premier League head-to-head match odds for UK bookmakers, from one snapshot a day since March 2026. A bookmaker is included only when it has at least 100 snapshots. Best-price share is the percentage of those snapshots in which that bookmaker had the highest price. The ranking is calculated before the article is written, and the table is the source of every figure above.
For press and bloggers: you can quote this page with a link to thebestbettingodds.com/stories/uk-epl-best-2026-10-02. The comparison bookmaker pages are at UK bookmakers.